HUDSON VALLEY - Hotels in the Hudson Valley may not see the business they expected during Super Bowl weekend. 

Some hotels have not seen a boost in room sales.

They are hoping to make business during the big game when fans get together at their bars. 

Rockland Business Association says there should be an uptake in car service business, as some people fly in on private jets to Westchester County Airport. Otherwise, they say, there simply won't be the financial impact that was expected.