Football fans shop for Super Bowl parties

Party supply and sporting goods stores are seeing

Party supply and sporting goods stores are seeing an increase in customers. (January 27, 2014 8:19 PM)

Whether it's sports merchandise or party supplies, people are out shopping this week in preparation for the Super Bowl next Sunday.

At Party City in Yonkers, people are buying all things football-related, along with party supplies like plates and cups.

Managers at Modell's say they're selling a lot of generic Super Bowl merchandise, like shirts and hats. Super Bowl items went on sale...

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