BROOKLYN - The NBA's first openly gay player is becoming even more popular in terms of jersey sales.

The NBA says that Jason Collins' number 98 Brooklyn Nets uniform is the top-seller on its website. It's beating out the likes of LeBron James, Kevin Durant and Blake Griffin.

The interest is coming from the fans that Collins has earned since announcing last year that he is gay. 

Collins says he will wear the number 98 as a tribute to Matthew Shepard, who was murdered in a gay hate crime in 1998. Sales are brisk despite the fact that Collins hasn't even worn the number yet, having at first donned a No. 46. He plans to change to No. 98 as soon as possible.