America's largest milk producer Dean Foods, headquartered in Dallas, Texas, is filing for bankruptcy.

The 94-year-old company filed for bankruptcy protection in an effort to keep it operating.

The company makes some of the country's most recognizable milk and dairy products, including Dairy Pure Organic Valley and Land o'Lakes.

Dean Foods has struggled recently because Americans are drinking less cow’s milk.

Since 1975, the amount of liquid milk consumed per capita in the U.S. has tumbled more than 40%.