Montclair ice cream shop to change ‘sexy’ cow logo after outcry

Posted: Updated:
The Dairy Air logo was deemed to be "sexist." The Dairy Air logo was deemed to be "sexist."
MONTCLAIR -

An Essex County ice cream shop is changing its logo of a cartoon cow with a pronounced derriere after the play on words drew complaints that it was sexist.

Montclair studio and gallery owner Amy Tingle accused Dairy Air Ice Cream of sexualizing women to sell ice cream. The logo shows a female cow with her rear exposed eating ice cream.

Tingle, who owns Creativity Caravan, wrote in an open letter to the community that she was "repulsed and offended,” according to published reports.

“This kind of marketing scheme is the reason we currently have a sexual predator in the White House,” Tingle wrote.

The logo was not visible outside the store. But it was inside on furniture, walls and cups.

The store's manager, Natalie DeRosa, wrote on Facebook that Dairy Air Ice Cream takes the complaints seriously and is working "to change the cow to be more fun and less sexy."

The Associated Press wire services contributed to this report.

sorry to interrupt
your first 20 are free
Access to News 12 is free for Optimum, Comcast®, Time Warner® and Service ElectricSM customers.
Please enjoy 20 complimentary views of articles, photos, and videos during the next 30 days.
you have reached your 5 view limit
Access to News 12 is free for Optimum, Comcast®, Time Warner® and Service ElectricSM customers.
Please login, create an account or subscribe to continue enjoying News12.
Our sign-up page is undergoing maintenance and is not currently available. However, you will be given direct access to news12.com while we complete our upgrade.
When we are back up and running you will be prompted at that time to complete your sign in. Until then, enjoy the local news, weather, traffic and more that's "as local as local news gets."