Cheddar Afternoon Business Report 12/19: Tesla, Adidas, AmazonPosted: Updated:
Another win for Tesla. UPS has ordered 125 of their new electric semi-trucks. This is the biggest order yet, surpassing Pepsi, which ordered 100 last week. The trucks run about $200,000 each and won't go into production until 2019.
Adidas will no longer make wearable fitness devices, like their smart running watch. The Portland Business Journal says Adidas is closing its hardware division and focusing on software, like the Adidas app and Runtastic. Nike also tried to create its own fitness tracking device and shifted its strategy to software, by partnering with Apple on a Nike-branded Apple watch.
Amazon is not laughing. Its studios decided not to pick up any of the three comedy pilots part of the fall 2017 season: "Sea Oak," "The Climb" and "Love You More." Amazon is in the middle of a major rebranding, looking for the next "Game of Thrones"-type of show. The company recently signed on for a "Lord of the Rings" TV series, which could be the most expensive ever.