Campbell’s redesigns soup can for first time in 50 years

The new logo is keeping the famous red and white design, but the Campbell's logo is receiving a "modernized logo scripture."

News 12 Staff

Jul 28, 2021, 2:27 PM

Updated 1,062 days ago

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For the first time in 50 years, Campbell's soup cans are getting a makeover! The new logo is keeping the famous red and white design, but the Campbell's logo is receiving a "modernized logo scripture."
As part of this change, Campbell's is eliminating the shadow and slightly changing its font, which is based on founder Joseph A. Campbell's signature.
"The refreshed label still evokes the same sense of comfort, goodness and Americana," the company said in a statement.
Other changes to the design include the word "soup" printed in a new font.


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