Purchase-based PepsiCo's new ad aims to increase presence of women in its workforce

They kicked off the "She is PepsiCo" campaign on Thursday. It's an initiative that puts their female front-line workers at center stage.

Emily Young

Mar 7, 2024, 11:19 PM

Updated 76 days ago

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Women account for about half of the U.S. labor force, but they represent only one third of the manufacturing workforce, according to the U.S. Census.
PepsiCo in Purchase is trying to change that.
Tracy Pendleton is most at peace when it's just her and the road.
"It's great, I mean you can' t ask for a better office view," she said.
For the last six years, she's been driving for Pepsi, traversing about 500 miles a day.
But make no mistake, it's not always a peaceful experience.
"You go to truck stops. They kind of look at you kind of funny. Or staring at you waiting for you to mess up," she explained.
Because the trucking industry is still a man's world, and Tracy says she has just one female coworker.
"Some of the men make you feel like you kind of have to be three times better than they are to prove yourself."
But PepsiCo wants that to change this. They hope to increase their workforce to 50% female for 2025. They're just missing one thing:
"We need women to apply, we want you here, we want you at PepsiCo" said senior VP of Supply Chain Operations North America, Erica Edwards.
They kicked off the "She is PepsiCo" campaign on Thursday. It's an initiative that puts their female front-line workers at center stage. And what could be a bigger stage than a traveling truck? Pendleton's face is now on her very own truck.
"I'm a behind the screen sort of person so to be recognized in this fashion, with a truck, it's just pretty awesome...It makes me feel like I've done it. I've crushed it, I've made myself where I want to be" she said


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