Shrinkflation: Coca-Cola adds line of smaller, less expensive products

Coke says they are offering the reduced cost, and reduced sizes, for families who need to stick to a budget at the store, can still buy their products.

News 12 Staff

Oct 26, 2022, 10:34 AM

Updated 577 days ago

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Shrinkflation is coming to Coca-Cola products, as the company plans to continue adding smaller varieties of cans, bottles and value packs to offer customers low on cash -- more affordable options.
Coke says it is offering reduced cost and reduced sizes, for families who need to stick to a budget at the store, can still buy their products.
The Atlanta-based company's new 13.2 ounce bottle will be introduced this month for the Coca-Cola Trademark line — the Coke, Diet Coke, Coke Zero Sugar and Coca-Cola Flavors — at retailers in select Northeast states plus California and Florida. Additional Coca-Cola brands will begin using the new bottle this summer in a nationwide rollout, while the Sprite brand will be sold in the new bottle size in select markets this month, with a nationwide rollout by the end of 2022.
However, the cost of smaller sizes means that customers end up paying more per liter.
The new 13.2 oz. bottle is also the company's first made from 100% recycled plastic material.
The company is also introducing returnable containers, which will allow you to get some money back for returning bottles and cans.


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