Business owners disappointed about losing extra revenue due to canceled Pleasantville Music Festival

For the second year in a row, restaurant owner Michael Ferrara says he will be losing out on a lot of extra business that comes with having the Pleasantville Music Festival right in his backyard. 




News 12 Staff

Apr 20, 2021, 9:46 PM

Updated 1,150 days ago

Share:

Music lovers are not the only ones feeling let down that the Pleasantville Music Festival has been canceled again this year - local businesses that rely on the extra revenue generated by the event are also disappointed.
For the second year in a row, restaurant owner Michael Ferrara says he will be losing out on a lot of extra business that comes with having the Pleasantville Music Festival right in his backyard. 




"People make reservations in advance knowing that the music festival is being aired right across the street...This is prime real estate," he says. "I'm sure we'll lose 10% of our sales for a normal event on the Pleasantville Music Festival."
Festival organizers announced the popular annual music festival that was slated for July 10 at Parkway Field in Pleasantville would be canceled due to the state's capacity limitations for large-scale events during a pandemic.
Organizers say 5,000 music lovers usually converge there the day of the festival - with security, staff, vendors and the musicians making up another 2,000 people.
Current state guidelines would only allow a maximum of 500 people total - a losing proposition for organizers and local businesses.



The owner of Jean Jacques Restaurant says it would lose 10-15% of extra business that would come on the day of the festival.

"We're on the main path, so people stop in and grab coffee and drinks. You know, grab and go, they'll stop in for a bite," says the owner.
The possibility of moving the festival later in the year is being explored.


If it doesn't happen, festival goers and businesses will have to wait until 2022.
In 2019, the Pleasantville music festival celebrated 15 years of of rocking out music fans across the Hudson Valley.


More from News 12
2:10
STORM WATCH: Strong storms can bring damaging wind, flooding through early this evening

STORM WATCH: Strong storms can bring damaging wind, flooding through early this evening

2:27
Caramoor Center for Music and the Arts provides summer entertainment in Katonah

Caramoor Center for Music and the Arts provides summer entertainment in Katonah

1:38
Weather On The Road: Matt Hammer visits New York Boulders stadium

Weather On The Road: Matt Hammer visits New York Boulders stadium

2:58
Food Truck Friday: The Patty Wagon from Freddy's Restaurant in Pleasantville

Food Truck Friday: The Patty Wagon from Freddy's Restaurant in Pleasantville

0:19
Investigators probe vandalism incident at Pawling High School construction site

Investigators probe vandalism incident at Pawling High School construction site

0:18
New Windsor police: 25 businesses denied alcohol to decoys during underage sales enforcement detail

New Windsor police: 25 businesses denied alcohol to decoys during underage sales enforcement detail

Is your dad awesome? Hudson Valley tell us why your dad rocks!

Is your dad awesome? Hudson Valley tell us why your dad rocks!

Traffic alert: Route 22 reopens in Town of Dover following road closure caused by vehicle crash

Traffic alert: Route 22 reopens in Town of Dover following road closure caused by vehicle crash

0:43
East Fishkill police: Garbage truck collides with car on Route 52

East Fishkill police: Garbage truck collides with car on Route 52

2:14
Mount Vernon police respond to shooting on First Avenue and Third Street

Mount Vernon police respond to shooting on First Avenue and Third Street

0:51
Manhattan DA: NYPD deputy inspector from Rockland indicted for covering up drunk driving incident

Manhattan DA: NYPD deputy inspector from Rockland indicted for covering up drunk driving incident

1:40
Teen driver avoids jail time for 2022 crash that killed a Yonkers police officer

Teen driver avoids jail time for 2022 crash that killed a Yonkers police officer

1:19
Vietnam and Korean wars veterans honored at Rockland County dinner

Vietnam and Korean wars veterans honored at Rockland County dinner

0:27
State police: Missing woman whose remains were found in Putnam was a victim of homicide

State police: Missing woman whose remains were found in Putnam was a victim of homicide

1:14
City of Newburgh remains offline for 3rd day after cybersecurity attack

City of Newburgh remains offline for 3rd day after cybersecurity attack

1:46
Parents: Suffern High School students suspended, banned from prom after livestock senior prank

Parents: Suffern High School students suspended, banned from prom after livestock senior prank

1:51
John Oliver delivers kitchen equipment to cake bear makers as next LWT episode nears

John Oliver delivers kitchen equipment to cake bear makers as next LWT episode nears

0:48
Gov. Hochul's pause on Congestion Pricing Plan could face legal pushback

Gov. Hochul's pause on Congestion Pricing Plan could face legal pushback

0:35
Wake held for 13-year-old killed in Harrison accident

Wake held for 13-year-old killed in Harrison accident

News 12 Book Club

News 12 Book Club