News 12’s iconic original series “The East End” aligns with hyper-local and sustainable brands as we take viewers on a journey across Long Island’s iconic East End, offering unique product integrations for like-minded audiences and consumers.

Launched in March and extending throughout 2024, Discover Long Island, the region’s official and only accredited destination marketing organization, will have a sponsored segment highlighting a specific destination within each new episode and will provide News 12 viewers with an overview of must-attend events and what’s happening on Long Island.

News 12 is taking you to “The East End.” Joins us as we explore the popular Long Island region where foodies, families and outdoor enthusiasts can all find the perfect nearby getaway.

Discover News 12’s exclusive show “The East End” - Where local meets luxury. Saturday and Sunday at 9:30am only on News 12.