News12 New York
N12 Originals
Numbers & Links
Local News
Crime
Weather
Politics

Doctors warn of social media 'tanmaxxing' trend

It encourages people to chase the darkest tan possible by tracking peak UV hours, skipping sunscreen, showing off tan lines and, in some cases, turning back to tanning beds.

Julia Rosier

Jul 15, 2026, 5:21 PM

Updated

Share:

More Stories

Many people love to sit by the water and soak in the sun.

But a social media trend for tanning is concerning doctors.

The trend is called "tanmaxxing." It encourages people to chase the darkest tan possible by tracking peak UV hours, skipping sunscreen, showing off tan lines and, in some cases, turning back to tanning beds.

"After a very cold and long winter in June, many people went outdoors a lot, you know, kind of made up for lost time," says Dr. Silvina Pugliese, clinical associate professor of dermatology at NYU Health.

But doctors warn the trend is sun damage packaged as a beauty hack and increases the risk of skin cancer.

"The long-term ramifications can actually be quite detrimental," Pugliese said. "Your skin will age more quickly with regular routine and extensive UV exposure."

Doctors at NYU Langone Health say they are noticing more and more patients coming in with deep tans when they come in for routine checks.

East Meadow resident Jessica Saggio loves to tan and be out in the sun. She said she's participated in "tanmaxxing."

"I always was going to the pool or to the beach. When I was younger, I'd use the tanning oil, rotate as soon as the sun was moving, just make sure I got all the UV that I possibly could," she said.

Now, she doesn't tan as often.

"I went to nursing school, I was like, wait a second. I should be protecting my skin," she said.

As a nurse, she takes her experience and knowledge to the patients she treats.

"I would be doing the same thing that they would be doing," Saggio said. "I do love to tan and I love to be in the sun, but unfortunately not everybody's skin type is the same."

Doctors say there are steps to keep yourself safe, such as sunscreen and limiting time directly in the sun.

More Stories

Top Stories

01:52
RAIN TODAY

STORM WATCH: Smoke & strong storms expected today in the Hudson Valley

00:25
718sparrowbushgunbust_2026-07-18-07-07-27

Parole check leads to gun bust at Sparrow Bush home

ScamAlert

Call from ‘Captain Watson’? Dutchess County Sheriff’s Office tells locals to hang up amid trending scam

01:54
blaise tuxedo

Inside Tuxedo’s biggest development: Luxury homes, new businesses and questions about growth

developing copy

The all-new News 12 app is live. Here’s how to update

00:31
0717missingdoverofficial_2026-07-17-16-41-38

Missing Dutchess County official found in Wingdale, state police say

01:56
0717wappingersfalls_2026-07-17-17-46-15_16-45-59,14

'He just collapsed.' Rare tick-borne illness leaves Wappingers Falls man fighting for life

01:34
7162026WCwatchparty_2026-07-16-05-11-42

No MetLife ticket? Hudson Valley World Cup watch party offers fans big-game atmosphere

01:37
717lisanoon_2026-07-17-12-07-44

2021 New Year’s Eve murder suspect appears in White Plains court

01:40
0717rocklandboxing_2026-07-17-17-10-04

North Rockland man chases boxing championships at 47

01:28
WC 430PM FRI_Manhole_ajc_2026-07-17-16-37-36

Family of Briarcliff Manor woman killed in Manhattan manhole fall sues Con Ed

00:16
water rescue box copy

Two people rescued from Hudson River after falling off cliff

00:24
Ramapo Motorcyclists Search

Ramapo police search for two motorcyclists accused of reckless driving

00:31
717yonkersbodycam_2026-07-17-05-30-44

‘You guys coming at me for no reason!’ Bodycam footage shows Yonkers officers catch driver who repeatedly fled police

01:43
Screenshot 2026-07-16 051600

Smoke from Canadian wildfires and hot temperatures create unhealthy air across region

01:43
WC 430PM THUR_HV Air quality_ajc_2026-07-16-16-56-16

Appalachian Trail hikers pause trip as smog reddens sky, eyes in Dutchess County

01:38
blaise pj inspector

Port Jervis building inspector charged with harassment after alleged threat over money

01:55
0716mvwomanshot_2026-07-16-16-48-15

Mount Vernon man accused of fatally shooting niece appears in court

01:32
0716mountkiscopark_2026-07-16-16-51-57

CT man issued formal trespass notice after suspicious incident involving children in Leonard Park

02:00
blaise bus heat

Hudson Valley school bus drivers push for better safety as they say temperatures in warmer months reach 117 degrees

App StoreGoogle Play Store

info

Newsletter

Send Photos/Videos

Contact

About Us

News Team

News 12 New York

follow us

Twitter

Facebook

Instagram

more resources

Optimum Corporate

Optimum Service

Advertise on News 12

Careers

Content Removal Policy

© 2026 N12N, LLC

Privacy Policy

Terms of Service

Ad Choices