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“Mischievously delicious” - Lucky Charms rebrands to Loki Charms

Marvel villain Loki is taking over the popular cereal - turning into "Loki Charms."

News 12 Staff

Jun 9, 2021, 11:23 AM

Updated 1,108 days ago

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Lucky Charms is trading in its leprechaun for a new mascot.       
Marvel villain Loki is taking over the popular cereal - turning into "Loki Charms."
The branding is part of a collaboration between General Mills and Marvel to celebrate Disney's new streaming series "Loki." Instead of "magically delicious" - this treat is "mischievously delicious."
Only 35 boxes are being sold at mischievouslydelicious.com.



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