A Katonah business says a beloved British toy brand, Jellycat, cut ties with them without warning.

Weinstein's Pharmacy, of Katonah, says they've been selling the plush toys for 20 years.

Consumer experts say the Jellycat toys have exploded in popularity worldwide.

“On a Saturday, that's all we would sell," says Haris Ahmad, owner of Weinstein's Pharmacy. “It was just a Jellycat day." Ahmad says they were told by the company that they were reconsidering their partnerships.

"Over email, maybe, like, one or two letter line email, that they're going to pull it from us and we were just shocked," he says.

Weinstein’s Pharmacy says customers were coming not just from Westchester County, but also Manhattan, Connecticut and even people stopping in on road trips, just for the Jellycats.

"It just became like a craze that that we were struggling to even meet the demand, because we get phone calls for Jellycat, it became like 'not even can I get a prescription, do you have the Jellycat in stock,'" says Ahmad.

Now, they’re worried about business being affected. "Now that they're really popular on TikTok and Instagram and everything, they started to sell really well," says Ahmad.

Experts say the social media buzz may be part of the problem. "As they become more common, they lose the very exclusivity that people demanded from them when they first became emotionally involved with the product and excited about it," says Mark Weinstock, a clinical associate professor of Economics at Pace University.

Some Katonah residents say they’re disappointed to hear that local businesses could take a hit. “Small businesses work hard, they’re their vital to our economy," says resident Jacques Boubli. “If it’s a big part of their business, then I’m sad about that," says resident Celia Namoury.

News 12 reached out to Jellycat multiple times this week, but hasn’t heard back.