Target launches budget-conscious ‘Dealworthy’ in-store brand this month

The store's new brand will include 400 items. Most will cost less than $10, with the cheapest coming in at under $1.

News 12 Staff

Feb 16, 2024, 12:34 PM

Updated 93 days ago

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Target is planning to launch "Dealworthy" in-store brand this month to attract budget-conscious consumers.
The brand will include 400 items.
Most will cost less than $10, with the cheapest coming in at under $1.
The inventory ranges from phone chargers to disposable plates and even underwear.
Target said it is hoping to attract new customers by giving them cheaper alternatives. 


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