Small Business Saturday is here – and residents are showing why shopping local matters.

The day highlights a major truth – nearly half of America’s workforce is employed by small businesses, according to the U.S. Small Business Administration. In Mount Vernon, that connection between customers and business owners runs deep.

“Suitman” Jared, co-owner of The Suitman, says those who walk through his doors often become “family and friends.” Residents like Eddy Fountain say supporting small businesses gives owners hope — and strengthens the community.

Regular customers at La Vega Barbershop feel the same way, calling it the “heart of the village.”

At the Fleetwood Bakery in Pleasantville, owner Enzo Cutaia says the passion behind small shops is what makes them special. After nearly three decades in business, he still wakes up excited to serve his community — and hopes shoppers remember to support neighborhood businesses.

Experts say every dollar spent locally recirculates through the neighborhood—supporting jobs, services, and community programs