Local flower shops navigate Valentine's Day amid snowstorm

According to the Society of American Florists, Valentine's Day ranks as the number one holiday for flower sales, second only to Christmas and Chanukah.

News 12 Staff

Feb 14, 2024, 11:40 AM

Updated 98 days ago

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Despite being the busiest time of the year for local flower shops, the recent snowstorm posed challenges for businesses like "Wild Fig Floral Shop" in Katonah, which specializes in nature-inspired arrangements.
The shop's owner, Nichole Wilder, expressed that the week leading up to Valentine's Day typically sees a surge in sales. However, the snowstorm deterred some customers from visiting the shop, impacting retail traffic.
Wilder remains optimistic, banking on last-minute shoppers on Valentine's Day to make up for the slowdown. Despite a delayed opening due to the weather, the shop is busy creating beautiful arrangements for the occasion.
According to the Society of American Florists, Valentine's Day ranks as the number one holiday for flower sales, second only to Christmas and Chanukah.


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